Tasting Notes

Insights for modern tasting rooms and hospitality-driven brands.

vintiga tradeshow
May 8, 2026

What Does AI mean for the Tasting Room?

Last week we attended the DTC Pacific Northwest Wine Symposium in Prosser, WA talking with winery operators, tasting room managers, and DTC leaders ab...
2 min read
Person using smartphone near wine bottles outdoors
April 30, 2026

I Spent Three Years Building All-New WineDirect. It Never Launched.

Here’s What I Took With Me. We did a lot right. We also made some painful mistakes that, in hindsight, are obvious. Now that I’ve built Vi...
2 min read
Person browsing laptop in dimly lit bar
December 1, 2025

Why I Traded Comfort for Curiosity: Building VintigaLabs with AI

After WineDirect was acquired, I faced a choice between staying comfortable or finally building the product I had always imagined. Choosing curiosity ...
2 min read
Person shopping in a sunny rustic wine store
November 30, 2025

5 Proven Strategies to Increase Wine Club Retention by 40%

Discover the membership tactics that top-performing wineries use to reduce churn and build lasting relationships with their most valuable customers. F...
4 min read
Man using tablet in a cozy cafe
September 1, 2025

Introducing Vintiga: The Guest Experience Platform Built for Relationships, Not Just Transactions.

Most tasting room software focuses on transactions. Vintiga is built around relationships — helping wineries, breweries, and distilleries create bette...
2 min read

Tasting Notes

Ideas and strategies for increasing Visit Value, building loyalty, and creating better tasting room experiences.

AI in the Tasting Room
Case Studies and Best Practices
Guest Experience and Hospitality
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