Vintiga | About

About

Why We Built Vintiga

Vintiga was built to help wineries, breweries, and distilleries grow tasting room sales without the friction of patchwork systems. Our iOS-based POS unifies sales, marketing, and guest data in one simple platform that works seamlessly with your DTC tools. No proprietary hardware, no downtime — just a fast, connected system that boosts revenue and keeps your team moving, even offline.

Mission

Our Mission

Too often, POS is treated as a back-office tool. We believe it should be the engine of your tasting room — driving sales, growing clubs, and deepening guest relationships. That’s why we built Vintiga as a unified commerce platform that’s fast, intuitive, and purpose-built to accelerate tasting room revenue.

Story

Our Story

Vintiga started with a simple frustration: tasting rooms deserved better than clunky retail POS. Too many wineries, breweries, and distilleries were delivering world-class hospitality while being held back by systems never built for them — slow checkouts, fragile Wi-Fi, and disconnected tools that added friction instead of removing it.

We believed the tasting room should be more than a transaction point — it should be the engine of sales, clubs, and guest relationships. So we built Vintiga: a unified commerce platform, purpose-built to accelerate tasting room revenue. Designed iOS-first, it combines POS, marketing automation, and guest data in one fast, intuitive system that works even when the Wi-Fi doesn’t.

This isn’t another DTC bolt-on. It’s a smarter foundation for producers who want to grow sales and deliver hospitality without compromise.

The Vintiga Way

Tasting Room First

We design for real-world hospitality, not warehouse logistics.

You Own the Guest Relationship

Your customers, your data. We don’t gate it, mine it, or monetize it.

Platform Agnostic

Use whatever DTC tools work for you, we’re not here to lock you in.

No Extra Hardware

Vintiga runs on the devices you already have.

Works Offline

Because hospitality shouldn’t stop when the internet does.

Simple On Purpose

Your staff shouldn’t need a manual to pour wine and take payments.

AI-First

From smart upsells to guest insights, automation is baked into every touchpoint.

Team

Meet The Team

We’ve been building together for more than a decade — across startups, scaleups, and wine tech leaders. At Kashoo, we learned how to simplify complex business software. At WineDirect, we helped modernize DTC for some of North America’s most iconic wineries. Along the way, one pattern stood out: tasting rooms were consistently underserved by platforms designed for eCommerce or retail. With Vintiga, we set out to change that — creating a unified commerce platform purpose-built to accelerate tasting room sales and strengthen guest relationships.

Jim Secord

Founder

Jim Secord is a seasoned product leader who built his career in SaaS, eCommerce, and wine tech. As VP of Product at WineDirect, he helped define the modern DTC stack, and saw firsthand how POS was often treated as an afterthought. Vintiga is his answer to that gap: fast, simple, AI-first, and built for hospitality.

Geoff Spears

Engineering Lead

Geoff Spears is an award-winning iOS developer and the architect behind Vintiga’s offline-first, no-hardware-needed infrastructure. With a background in scalable SaaS and a passion for elegant mobile experiences, Geoff ensures that Vintiga performs beautifully in real-world environments, even when the internet doesn’t.

Donna Ataman

Product and Customer Lead

Donna brings deep product and operational experience from her time at WineDirect, and before that, as a product leader at Intuit, where she worked on QuickBooks Online. She knows the tasting room from every angle, from club logistics to compliance headaches, and turns complex workflows into clean, intuitive tools.