About

Why We Built Vintiga

We’re independent by design, not tied to any DTC platform, eCommerce vendor, or CRM. That means you can keep the tools you love (or ditch the ones you don’t) and still run your floor without compromise. No proprietary hardware. No friction. Just a smart, connected iOS apps that works offline and keeps your team moving even when the Wi-Fi doesn’t.

Mission

Our Mission

POS is usually an afterthought. We think it should be the heartbeat of your hospitality. It’s the moment your brand meets your guest, and it should feel effortless. That’s why we made Vintiga fast, intuitive, and ready for action.

Story

Our Story

Vintiga started with a simple frustration: why does the tasting room always get the worst tech?

After years in the wine and DTC space, we saw beautiful brands delivering incredible in-person experiences, let down by clunky POS systems built for retail, not hospitality. Staff were juggling tablets, struggling with Wi-Fi, and fumbling through checkouts while guests waited. It was bad for business and worse for the mood.

We knew there had to be a better way, something designed for the floor, not the back office. No feature bloat. No heavy integrations. Just a modern, AI-powered system that’s fast, reliable, and focused where it should be: on your guests, not your gear.

This isn’t another DTC bolt-on. It’s a fresh start for wineries who care about hospitality and want a POS that finally gets it.

The Vintiga Way

Tasting Room First

We design for real-world hospitality, not warehouse logistics.

You Own the Guest Relationship

Your customers, your data. We don’t gate it, mine it, or monetize it.

Platform Agnostic

Use whatever DTC tools work for you, we’re not here to lock you in.

No Extra Hardware

Vintiga runs on the devices you already have.

Works Offline

Because hospitality shouldn’t stop when the internet does.

Simple On Purpose

Your staff shouldn’t need a manual to pour wine and take payments.

AI-First

From smart upsells to guest insights, automation is baked into every touchpoint.

Team

Meet The Team

We’ve been building together for over a decade, across startups, scaleups, and wine tech leaders. Before Vintiga, we worked side by side at Kashoo, where we cut our teeth on accounting software, then reunited at WineDirect to help modernize DTC for some of the most iconic wineries in North America. Along the way, we saw the same pattern again and again: tasting rooms were underserved by the very platforms meant to support them.

Jim Secord

Founder

Jim Secord is a seasoned product leader who built his career in SaaS, eCommerce, and wine tech. As VP of Product at WineDirect, he helped define the modern DTC stack, and saw firsthand how POS was often treated as an afterthought. Vintiga is his answer to that gap: fast, simple, AI-first, and built for hospitality.

Geoff Spears

Engineering Lead

Geoff Spears is an award-winning iOS developer and the architect behind Vintiga’s offline-first, no-hardware-needed infrastructure. With a background in scalable SaaS and a passion for elegant mobile experiences, Geoff ensures that Vintiga performs beautifully in real-world environments, even when the internet doesn’t.

Donna Ataman

Product and Customer Lead

Donna brings deep product and operational experience from her time at WineDirect, and before that, as a product leader at Intuit, where she worked on QuickBooks Online. She knows the tasting room from every angle, from club logistics to compliance headaches, and turns complex workflows into clean, intuitive tools.