New $49/Month Guest Experience Platform Helps Wineries Increase Membership Conversions and Deliver Better Hospitality
SONOMA, Calif. — Vintiga Labs today announced the launch of Vintiga Connect for Commerce7, a new guest experience and hospitality platform designed specifically for wineries using Commerce7.
Starting at $49 per month, Vintiga Connect gives tasting room teams a modern hospitality layer on top of Commerce7 — helping wineries empower seasonal staff, increase wine club conversions, and deliver more personalized guest experiences without replacing their existing commerce platform.
“Most wineries don’t actually have a commerce problem anymore,” said Jim Secord, Founder of Vintiga Labs. “They have a guest experience problem. Staff turnover is high, systems are fragmented, and tasting room teams are being asked to create incredible hospitality experiences while moving faster than ever. Vintiga Connect was built to solve that.”
Built from the tasting room out, Vintiga Connect combines mobile hospitality tools, AI-powered staff assistance, guest intelligence, and marketing automation into a streamlined iPhone and iPad experience.
Key Features of Vintiga Connect
AI-Powered Guest Experience
Vintiga Connect helps tasting room teams deliver more personalized hospitality by surfacing:
- Visit history
- AI-generated product summaries
- Suggested upsells and recommendations
- Voice-powered guest notes captured by staff in real time
- Guest relationships and household connections
- Social profiles and personalized guest insights
- Important dates like birthdays, anniversaries, and membership milestones
- Follow-up opportunities after visits
The platform is designed to help newer or seasonal staff deliver the kind of personalized hospitality typically associated with a winery’s most experienced team members.
Apple Tap to Pay on iPhone
With native iPhone support and Apple Tap to Pay, wineries can take payments anywhere — during tastings, events, pickup experiences, or outdoor hospitality activations — without additional payment hardware.
Faster Guest Recognition
Vintiga Connect helps staff instantly recognize returning guests and VIPs through:
- Customer photos
- Loyalty insights
- Reservation and event context
- Unified guest profiles
- Smart hospitality alerts
- Digital membership check-in with Apple and Android wallet passes
- Order pickup visibility and pickup-ready notifications
The result is a faster, more personalized tasting room experience that helps wineries reduce friction, improve service consistency, and strengthen guest relationships.
Integrated Marketing Automation
The platform also includes automated workflows for:
- SMS follow-up campaigns
- Membership conversion flows
- Event marketing
- Reservation reminders
- Review requests
- Geo-targeted engagement campaigns
Offline-Friendly Mobile Experience
Designed specifically for winery environments where connectivity can be unreliable, Vintiga Connect supports offline workflows for mobile tasting room operations and event activations.
A Simpler Way to Improve Hospitality
According to Vintiga, many wineries today operate using disconnected systems for POS, reservations, memberships, events, messaging, and guest management — creating operational complexity and inconsistent guest experiences.
Vintiga Connect is designed to simplify that experience while allowing wineries to continue using Commerce7 as their core commerce engine.
“Commerce7 built a strong commerce platform,” said Secord. “We’re focused on helping wineries maximize the value of every guest visit. We think the future of DTC wine is about hospitality intelligence, not just transactions.”
The launch comes as wineries face increasing pressure to improve tasting room efficiency, grow wine club memberships, and deliver more personalized experiences with leaner teams.
Available Now
Vintiga Connect for Commerce7 is now available for select early-access winery partners in California, Oregon, Washington, and British Columbia for $49 per month.
Wineries interested in learning more can visit Vintiga Labs to request a demo.

