Try it beside Commerce7
Start with guest marketing and reservations on Vintiga while club and checkout stay put.
Platform comparison
Vintiga vs Commerce7 for winery DTC
Commerce7 is the established direct-to-consumer platform for wineries, and since 2025 it also owns WineDirect's former software division. Here's how it compares to Vintiga on the decisions that actually change day-to-day work.
Reservations, SMS and wallet passes: included, not add-ons.
The short answer
Commerce7 and Vintiga are both direct-to-consumer platforms built for wineries, and both handle club, ecommerce and point of sale. Commerce7 is the larger, longer-established platform, now backed by Fullsteam following its 2025 acquisition of WineDirect's DTC division. Vintiga is a smaller, founder-led alternative that bundles guest marketing, reservations and website hosting into every tier rather than pricing them as add-ons.
The real decision
What you're actually choosing between
Both platforms serve the same core job — running a winery's tasting room, wine club and online store from one system. The difference is less about whether either can do the job, and more about what's bundled, what's ownership structure, and what it costs to reach full coverage.
2025
Fullsteam, Commerce7's parent company, acquired WineDirect's direct-to-consumer software division, making Commerce7 part of a larger payments-led software group. Commerce7
Ongoing
Commerce7 publishes tiered subscription plans on its own pricing page; the exact plan and add-on costs depend on features selected. Commerce7 pricing
Ongoing
Vintiga charges one flat monthly price by DTC revenue band, with every feature included at every tier and no sales commission on DTC orders. Vintiga pricing
Why switch
Why Commerce7 wineries add Vintiga
One price, nothing to unlock
Every feature at every tier, with no commission on DTC sales.
Independent and founder-led
The same support team answers, whatever tier you're on.
A clear read
Commerce7 vs Vintiga at a glance
The differences that change the workday, not just the feature list.
| What matters |
 Commerce7
| Vintiga |
|---|---|---|
| Point of sale | Included; the platform's core strength | Included, plus iPhone tap-to-pay alongside iPad terminals |
| Website | Built-in storefront and themes | Hosting and management included; design quoted separately |
| Guest marketing (email/SMS) | Available through the platform or connected apps | Included at every tier, SMS billed at usage rates |
| Reservations | Available through the app marketplace | Included natively, with deposits and no-show protection |
| Pricing structure | Tiered plans, add-ons priced separately | Flat monthly by DTC revenue band, everything included, no commission |
| Ownership | Part of Fullsteam, a payments-led software group | Founder-led and independent |
| Ecosystem size | Large, established app marketplace and integration network | Smaller, growing integration list — see /integrations |
| Who I call at 6pm on a Saturday | Support tiered by plan level | Same support team regardless of tier |
Point of sale
Commerce7
Included; the platform's core strength
Vintiga
Included, plus iPhone tap-to-pay alongside iPad terminals
Website
Commerce7
Built-in storefront and themes
Vintiga
Hosting and management included; design quoted separately
Guest marketing (email/SMS)
Commerce7
Available through the platform or connected apps
Vintiga
Included at every tier, SMS billed at usage rates
Reservations
Commerce7
Available through the app marketplace
Vintiga
Included natively, with deposits and no-show protection
Pricing structure
Commerce7
Tiered plans, add-ons priced separately
Vintiga
Flat monthly by DTC revenue band, everything included, no commission
Ownership
Commerce7
Part of Fullsteam, a payments-led software group
Vintiga
Founder-led and independent
Ecosystem size
Commerce7
Large, established app marketplace and integration network
Vintiga
Smaller, growing integration list — see /integrations
Who I call at 6pm on a Saturday
Commerce7
Support tiered by plan level
Vintiga
Same support team regardless of tier
What switching costs
Several bills with Commerce7. One with Vintiga.
One flat monthly price by annual DTC revenue, every feature at every tier, and free migration and onboarding when you switch.
Typical stack with Commerce7
- Commerce7 plan Tiered
- Reservations app Marketplace add-on
- Two-way SMS Add-on
- Wallet passes Add-on
Separate plans, logins and invoices. Check current figures with each provider.
With Vintiga
Everything on the left, in one plan. Pick your band:
Under $250K
$279/mo
$250K–$1M Most popular
$479/mo
$1M–$2M
$749/mo
$2M+
Custom Quote
Free migration & onboarding
Data moved for you
0% commission
- Free migration and onboarding when you switch. Products, members and order history are moved for you.
- Point of sale: included in every tier, switched on whenever you're ready.
- SMS: included, billed at usage and carrier rates.
- Payment processing: passed through at cost.
- Website included. Custom design is quoted separately.
- No sales commission on DTC orders, in any tier.
The full picture
Capability matrix
Reservations included below, on both platforms — a real product with a real page, not folded into a generic "events" line.
| Capability |
Commerce7
| Vintiga |
|---|---|---|
| Sell | ||
| Ecommerce storefront | Included | Included |
| Website hosting | Included | Included |
| Wine club and subscriptions | Included | Included |
| Allocations | Included | Included |
| Gift cards | Included | Included |
| Know | ||
| Unified guest profiles | Included | Included |
| Segmentation | Available | Included |
| Email marketing | Available | Included |
| Two-way SMS | Add-on | Included |
| Digital wallet passes | Add-on | Included |
| Serve | ||
| iPad POS | Included | Included |
| iPhone tap-to-pay | Available | Included |
| Reservations and ticketing | Add-on | Included |
| Local pickup | Included | Included |
| Multi-location inventory | Included | Included |
| Run | ||
| Reporting dashboard | Included | Included |
| Staff performance | Available | Included |
| Compliance filing | No | No |
| Production and winemaking | No | No |
| Fulfilment | Available | No |
Sell
Ecommerce storefront
Commerce7
Included
Vintiga
Included
Website hosting
Commerce7
Included
Vintiga
Included
Wine club and subscriptions
Commerce7
Included
Vintiga
Included
Allocations
Commerce7
Included
Vintiga
Included
Gift cards
Commerce7
Included
Vintiga
Included
Know
Unified guest profiles
Commerce7
Included
Vintiga
Included
Segmentation
Commerce7
Available
Vintiga
Included
Email marketing
Commerce7
Available
Vintiga
Included
Two-way SMS
Commerce7
Add-on
Vintiga
Included
Digital wallet passes
Commerce7
Add-on
Vintiga
Included
Serve
iPad POS
Commerce7
Included
Vintiga
Included
iPhone tap-to-pay
Commerce7
Available
Vintiga
Included
Reservations and ticketing
Commerce7
Add-on
Vintiga
Included
Local pickup
Commerce7
Included
Vintiga
Included
Multi-location inventory
Commerce7
Included
Vintiga
Included
Run
Reporting dashboard
Commerce7
Included
Vintiga
Included
Staff performance
Commerce7
Available
Vintiga
Included
Compliance filing
Commerce7
No
Vintiga
No
Production and winemaking
Commerce7
No
Vintiga
No
Fulfilment
Commerce7
Available
Vintiga
No
Included: built into every tier at no extra cost. Available: offered, but not part of the base tier. Add-on: available for an additional fee. No: not offered today.
Start beside Commerce7. Move when ready.
Added day one, disturbing nothing
- Guest intelligence
- Email and SMS
- Digital passes
- Reservations
Consolidates later, same flat fee
- Wine club and subscriptions
- Ecommerce checkout
- Vintiga POS
- Consolidated payments
Weeks 1–2
Audit
Every Commerce7 app and add-on listed, what's actually used decided in writing.
Weeks 2–3
Data
Guest profiles, products and club members imported. Website built on the base theme with your brand, if moving.
Week 4
Parallel
Vintiga live alongside Commerce7. Nothing switched off.
When you choose
Consolidate
POS, checkout and club move over, in any order, on the same monthly fee.
-
Weeks 1–2
Audit
Every Commerce7 app and add-on listed, what's actually used decided in writing.
-
Weeks 2–3
Data
Guest profiles, products and club members imported. Website built on the base theme with your brand, if moving.
-
Week 4
Parallel
Vintiga live alongside Commerce7. Nothing switched off.
-
When you choose
Consolidate
POS, checkout and club move over, in any order, on the same monthly fee.
Switching an established Commerce7 account isn't a same-day decision. Most wineries evaluating Vintiga run it alongside Commerce7 first — guest intelligence and marketing on Vintiga, commerce staying put — before deciding whether to consolidate further.
What Vintiga does not do
Said plainly, not softened. If a tool below is central to how you run the winery, it stays exactly where it is.
Fulfilment
Vintiga does not pick, pack or ship. Whoever handles fulfilment for you today stays exactly where it is.
Compliance filing
Vintiga does not file your state reports. Sovos ShipCompliant or your equivalent stays in place.
Production and winemaking
No barrel tracking, no blending, no harvest data. InnoVint, vintrace and similar tools are unaffected.
Accounting and payroll
QuickBooks stays. Payroll is not on the roadmap.
“Powerful all-in-one DTC platform with Point of Sale, Clubs, Ecommerce, CRM and Analytics.”
Commerce7, describing its own platform — commerce7.com
Frequently asked questions
Is Vintiga a Commerce7 competitor or an add-on to it?
Both are possible. Vintiga runs standalone as a full platform, or alongside Commerce7 first — handling guest marketing, reservations and website while Commerce7 continues running club and checkout.
Does Commerce7 have reservations?
It's available through Commerce7's app marketplace rather than built into the base platform. Vintiga includes reservations natively, with deposits and no-show protection, at every tier.
How does pricing compare?
Commerce7 publishes tiered plans with add-ons priced separately; check commerce7.com for current figures. Vintiga is one flat monthly price by annual DTC revenue: $279/mo at under $250K, $479/mo at $250K–$1M, $749/mo at $1M–$2M, a custom quote at $2M+. A one-time setup fee applies, migration and onboarding are quoted separately, and there is no commission on DTC sales.
Who owns Commerce7?
Commerce7 is owned by Fullsteam, a payments-led software group that also acquired WineDirect's direct-to-consumer software division in January 2025.
Can I migrate from Commerce7 to Vintiga?
Yes. Products, customers, orders and club members are imported as part of onboarding, and Vintiga can run alongside Commerce7 before anything is switched off.
Does Vintiga have as many integrations as Commerce7?
Not yet. Commerce7 has a larger, more established app marketplace. Vintiga's integration list is smaller and growing — see the current list at /integrations.
What doesn't Vintiga do?
Fulfilment, compliance filing, production and payroll. Those stay with whatever you use today, on either platform.
How long does onboarding take?
Most wineries are fully live within two weeks, with the website typically live sooner.
More comparisons
WD
WineDirect
The acquisition, the retirement window, and what to move to.
Commerce7
How the two platforms differ on bundling, pricing and ownership.
Square
Why general-purpose POS runs out of road for wine clubs and allocations.
OrderPort
Two winery-specific platforms, compared on bundling and pricing.
T
Toast
Why kitchen-first POS leaves club, guest and reservations uncovered.
Sources last checked 8 September 2026
1. Commerce7 — Modern Commerce for Wineries — accessed 8 September 2026
2. Fullsteam — accessed 8 September 2026
All product names, logos and brands are property of their respective owners and are used for identification purposes only.