Meta Advertising

Bring guests back. Reach your next best customers.

Use what you know about your guests to shape Facebook and Instagram ads that encourage return visits, wine purchases and club membership. Then see the revenue attributed to every dollar you spend.

Vintiga Meta Advertising dashboard on a tablet, with ad spend, ROAS, a campaign performance chart and top performing ads
  1. Retarget past guests
  2. Find new audiences
  3. Give every ad a next step
  4. See what your spend returns

Every campaign, measured

Know what you spent. See what came back.

Three numbers sit side by side for every campaign, so you can tell which ads bring guests back and where your next dollar should go.

01 / After the visit → back on their feed

The visit ends. The conversation doesn’t.

Reconnect with past guests on Facebook and Instagram while the visit is still a good memory, and give them a real reason to come back.

Phone showing a sponsored Instagram post inviting a past visitor back for a weekend tastingWine bottles and tasting glasses lined up along a sunlit barGuests chatting over wine in a lively tasting room
  1. 01 The experience

    Invite them back.

    Bring past visitors back for a tasting, a dinner or a seasonal event.

  2. 02 The release

    Show them what’s new.

    Feature the wine releases that connect to what they already enjoyed.

  3. 03 The club

    Ask them to belong.

    Turn a memorable visit into an invitation to membership.

Explore reservations and experiences
Frosted Meta Advertising card with guest avatars over an evening winery dinner

02 / Your best guests → your next guests

Find more people like your best customers.

Start with the guests who matter most. Build lookalike audiences from groups such as repeat buyers and club members, and Meta uses them as a starting point to reach new people who share similar characteristics.

  • Repeat buyers. Guests who keep coming back for your wines.
  • Club members. Your most committed relationships, and a strong signal of who to look for next.
Explore Guest Intelligence

03 / Audience → message → destination

Give every ad a clear next step.

Match who sees the ad, what it says and where it leads, so every click lands somewhere useful.

Wine club member list with membership status and lifetime value

Past visitors

Invite them to join the club.

Guests who enjoyed a visit see an invitation to membership, and the ad takes them straight to club signup.

  • Club invitation
  • Club signup
See the club experience
Guests gathered outdoors at a winery event at sunset

New audiences

Introduce a tasting experience.

People who have not visited yet discover what a tasting at your winery feels like, then land on the booking page.

  • Tasting experience
  • Booking page
See bookings and reservations
Smiling winery guest beside a VIP membership-status illustration

Wine buyers

Bring them back for the next release.

Guests who bought before hear about the next release and go directly to the wine in your online shop.

  • New release
  • Online shop
See the online shop
Vintiga Meta Advertising dashboard on a tablet at a winery, showing ad spend, attributed revenue and ROAS
Illustrative dashboard; values are examples, not campaign results.

04 / Spend → return

See what every dollar brings back.

Return on ad spend (ROAS) shows how much attributed revenue a campaign generates for each dollar spent. Compare campaigns side by side and decide where to focus your budget.

Attributed revenue Ad spend ROAS

The attributed revenue a campaign generates for each dollar spent.

Keep the story connected

Bring guests back. Reach new ones.

Use what you know about your guests to decide who sees your ads, what they say and where they lead, then see what each campaign returns.

Guest Intelligence Email & SMS Marketing

Meta Advertising, explained

Retargeting past guests, lookalike audiences, clear campaign destinations, and return on ad spend.

How can a winery retarget past guests on Facebook and Instagram?

Reconnect with guests after their visit with invitations to upcoming experiences, relevant wine releases, or a reason to join the club. Guest intelligence helps you decide who should see each message.

What is a lookalike audience for a winery?

A lookalike audience starts from one of your valuable customer groups, such as repeat buyers or club members. Meta uses that group as a starting point to reach new people who share similar characteristics.

What makes a winery ad campaign effective?

Match the audience, the message, and the destination. For example, invite past visitors to join the club, introduce new audiences to a tasting experience, or bring wine buyers back for the next release.

What is ROAS and how is it calculated?

Return on ad spend (ROAS) shows how much attributed revenue a campaign generates for each dollar spent. It is calculated by dividing attributed revenue by ad spend.

What campaign results can we review?

Review ad spend, attributed conversions, and revenue together, so you can compare campaigns and decide where to focus your budget.

How does Meta advertising fit with email and SMS marketing?

Email and SMS reach guests who have already shared their contact details with you. Meta advertising reaches past guests on Facebook and Instagram and helps you find new audiences who resemble your best customers.

Book a 30-minute conversation about your winery, your goals and the systems you use today. Together, we’ll identify:

A personalized plan for your winery. No commitment.

Start with a 30-minute conversation.