
Past visitors
Invite them to join the club.
Guests who enjoyed a visit see an invitation to membership, and the ad takes them straight to club signup.
See the club experienceSell Drive more revenue
Host Fill more tastings
Sell
Tasting Room POS Serve More Guests, Faster Wine Clubs Recurring Bottles, Lasting Relationships Website & eCommerce Keep the Conversation GoingMeta Advertising
Use what you know about your guests to shape Facebook and Instagram ads that encourage return visits, wine purchases and club membership. Then see the revenue attributed to every dollar you spend.

Every campaign, measured
Three numbers sit side by side for every campaign, so you can tell which ads bring guests back and where your next dollar should go.
What each campaign costs.
The conversions credited to each campaign.
The revenue those conversions bring in, side by side with spend.
01 / After the visit → back on their feed
Reconnect with past guests on Facebook and Instagram while the visit is still a good memory, and give them a real reason to come back.



01 The experience
Bring past visitors back for a tasting, a dinner or a seasonal event.
02 The release
Feature the wine releases that connect to what they already enjoyed.
03 The club
Turn a memorable visit into an invitation to membership.

02 / Your best guests → your next guests
Start with the guests who matter most. Build lookalike audiences from groups such as repeat buyers and club members, and Meta uses them as a starting point to reach new people who share similar characteristics.
03 / Audience → message → destination
Match who sees the ad, what it says and where it leads, so every click lands somewhere useful.

Past visitors
Guests who enjoyed a visit see an invitation to membership, and the ad takes them straight to club signup.
See the club experience
New audiences
People who have not visited yet discover what a tasting at your winery feels like, then land on the booking page.
See bookings and reservations
Wine buyers
Guests who bought before hear about the next release and go directly to the wine in your online shop.
See the online shop
04 / Spend → return
Return on ad spend (ROAS) shows how much attributed revenue a campaign generates for each dollar spent. Compare campaigns side by side and decide where to focus your budget.
Keep the story connected
Use what you know about your guests to decide who sees your ads, what they say and where they lead, then see what each campaign returns.
Guest Intelligence Email & SMS MarketingRetargeting past guests, lookalike audiences, clear campaign destinations, and return on ad spend.
Reconnect with guests after their visit with invitations to upcoming experiences, relevant wine releases, or a reason to join the club. Guest intelligence helps you decide who should see each message.
A lookalike audience starts from one of your valuable customer groups, such as repeat buyers or club members. Meta uses that group as a starting point to reach new people who share similar characteristics.
Match the audience, the message, and the destination. For example, invite past visitors to join the club, introduce new audiences to a tasting experience, or bring wine buyers back for the next release.
Return on ad spend (ROAS) shows how much attributed revenue a campaign generates for each dollar spent. It is calculated by dividing attributed revenue by ad spend.
Review ad spend, attributed conversions, and revenue together, so you can compare campaigns and decide where to focus your budget.
Email and SMS reach guests who have already shared their contact details with you. Meta advertising reaches past guests on Facebook and Instagram and helps you find new audiences who resemble your best customers.
Book a 30-minute conversation about your winery, your goals and the systems you use today. Together, we’ll identify:
A personalized plan for your winery. No commitment.
Start with a 30-minute conversation.