Toast keeps the kitchen
Tickets and table service stay on Toast. Vintiga doesn't try to replace them.
T
Migration guide
Moving from Toast to a winery platform
Toast is a restaurant point-of-sale platform built around kitchen tickets, menus and table service. Breweries and wineries running a taproom kitchen often start there for exactly that reason. It has no concept of a wine club, an allocation, or a guest who's visited four times this year. Here's what changes once the tasting room outgrows it.
Keep Toast in the kitchen. Run the club on Vintiga.
The short answer
Toast is a point-of-sale platform built for restaurants, with kitchen display systems, ticket routing and table management as its core strength. It was not built for wine or beer clubs, allocations, or DTC guest relationships, and has no native concept of any of them. Wineries and breweries with a food program often choose Toast for the kitchen workflow alone, then run a separate system for club, guest marketing and reservations. Vintiga is built for that second half: club, guest intelligence and reservations included from day one, run alongside Toast rather than replacing it outright.
The context
What changed
Toast solves a real problem — kitchen tickets, table turns, menu modifiers — and does it well. It was never meant to run a wine club or track a guest's tasting-room visit history, and most tasting rooms running Toast already know that; the kitchen and the tasting room usually end up on two disconnected systems.
Ongoing
Toast prices its restaurant POS through a combination of a monthly software subscription and per-transaction processing fees, with tiers based on hardware and feature needs. Toast pricing
Ongoing
Toast's product is built around restaurant service workflows — kitchen display systems, ticket management and table service — rather than direct-to-consumer wine or beer club operations. Toast
Ongoing
Wine and beer club billing, allocation management and guest-visit history are not native Toast concepts; tasting rooms with a food program typically run a second system alongside it for those functions. Vintiga analysis
What this means in practice. The kitchen and the tasting room are different jobs, and Toast was built for one of them. That's not a criticism — it's the reason wineries and breweries with a food program often keep Toast for the kitchen while running guest intelligence, club and reservations somewhere else. The two systems rarely talk to each other, which means a guest's bar tab and their club membership live in different places.
Why switch
Why tasting rooms on Toast add Vintiga
Club and allocations, native
Wine or beer club tiers, billing and allocations in one system.
One guest, one record
Visits, club and online orders on one profile.
A clear read
Toast vs Vintiga at a glance
The differences that change the workday, not just the feature list.
| What matters | TToast | Vintiga |
|---|---|---|
| Kitchen and ticket management | Included; the platform's core strength | Not a focus — Vintiga runs alongside Toast for this |
| Wine or beer club management | Not native; requires a separate tool | Included — tiers, billing and allocations in one system |
| Guest history across visits | Limited to basic customer records | Unified guest profiles across POS, club and website |
| Reservations and events | Available as an add-on module | Included, with deposits and no-show protection |
| Website and online store | Available through Toast's online ordering tools | Hosting and management included; design quoted separately |
| Email and SMS marketing | Add-on module | Included, SMS at usage rates |
| Pricing model | Monthly subscription plus per-transaction processing | Flat monthly by DTC revenue band. No sales commission on DTC orders |
Kitchen and ticket management
T
Toast
Included; the platform's core strength
Vintiga
Not a focus — Vintiga runs alongside Toast for this
Wine or beer club management
T
Toast
Not native; requires a separate tool
Vintiga
Included — tiers, billing and allocations in one system
Guest history across visits
T
Toast
Limited to basic customer records
Vintiga
Unified guest profiles across POS, club and website
Reservations and events
T
Toast
Available as an add-on module
Vintiga
Included, with deposits and no-show protection
Website and online store
T
Toast
Available through Toast's online ordering tools
Vintiga
Hosting and management included; design quoted separately
Email and SMS marketing
T
Toast
Add-on module
Vintiga
Included, SMS at usage rates
Pricing model
T
Toast
Monthly subscription plus per-transaction processing
Vintiga
Flat monthly by DTC revenue band. No sales commission on DTC orders
What switching costs
Several bills with Toast. One with Vintiga.
One flat monthly price by annual DTC revenue, every feature at every tier, and free migration and onboarding when you switch.
T
Typical stack with Toast
- Toast subscription Monthly plus processing
- Club tool Separate
- Email and SMS Add-on module
- Reservations Add-on module
Separate plans, logins and invoices. Check current figures with each provider.
With Vintiga
Everything on the left, in one plan. Pick your band:
Under $250K
$279/mo
$250K–$1M Most popular
$479/mo
$1M–$2M
$749/mo
$2M+
Custom Quote
Free migration & onboarding
Data moved for you
0% commission
- Free migration and onboarding when you switch. Products, members and order history are moved for you.
- Point of sale: included in every tier, switched on whenever you're ready.
- SMS: included, billed at usage and carrier rates.
- Payment processing: passed through at cost.
- Website included. Custom design is quoted separately.
- No sales commission on DTC orders, in any tier.
The full picture
Capability matrix
Reservations included below, on both platforms — a real product with a real page, not folded into a generic "events" line.
| Capability | TToast | Vintiga |
|---|---|---|
| Sell | ||
| Ecommerce storefront | Add-on | Included |
| Website hosting | Available | Included |
| Wine club and subscriptions | No | Included |
| Allocations | No | Included |
| Gift cards | Included | Included |
| Know | ||
| Unified guest profiles | No | Included |
| Segmentation | No | Included |
| Email marketing | Add-on | Included |
| Two-way SMS | No | Included |
| Digital wallet passes | No | Included |
| Serve | ||
| Kitchen display and ticket routing | Included | No |
| iPad / counter POS | Included | Included |
| Reservations and ticketing | Add-on | Included |
| Local pickup | Included | Included |
| Multi-location inventory | Included | Included |
| Run | ||
| Reporting dashboard | Included | Included |
| Staff performance | Included | Included |
| Compliance filing | No | No |
| Production and winemaking | No | No |
| Fulfilment | No | No |
Sell
Ecommerce storefront
T
Toast
Add-on
Vintiga
Included
Website hosting
T
Toast
Available
Vintiga
Included
Wine club and subscriptions
T
Toast
No
Vintiga
Included
Allocations
T
Toast
No
Vintiga
Included
Gift cards
T
Toast
Included
Vintiga
Included
Know
Unified guest profiles
T
Toast
No
Vintiga
Included
Segmentation
T
Toast
No
Vintiga
Included
Email marketing
T
Toast
Add-on
Vintiga
Included
Two-way SMS
T
Toast
No
Vintiga
Included
Digital wallet passes
T
Toast
No
Vintiga
Included
Serve
Kitchen display and ticket routing
T
Toast
Included
Vintiga
No
iPad / counter POS
T
Toast
Included
Vintiga
Included
Reservations and ticketing
T
Toast
Add-on
Vintiga
Included
Local pickup
T
Toast
Included
Vintiga
Included
Multi-location inventory
T
Toast
Included
Vintiga
Included
Run
Reporting dashboard
T
Toast
Included
Vintiga
Included
Staff performance
T
Toast
Included
Vintiga
Included
Compliance filing
T
Toast
No
Vintiga
No
Production and winemaking
T
Toast
No
Vintiga
No
Fulfilment
T
Toast
No
Vintiga
No
Included: built into every tier at no extra cost. Available: offered, but not part of the base tier. Add-on: available for an additional fee. No: not offered today.
Start beside Toast. Move when ready.
Added day one, disturbing nothing
- Guest intelligence
- Wine club and subscriptions
- Email and SMS
- Reservations
Consolidates later, same flat fee
- Retail / tasting-room POS
- Consolidated payment processing
Weeks 1–2
Audit
Every current tool listed — Toast, plus whatever club or booking tool sits alongside it — and what stays or goes decided in writing.
Weeks 2–3
Data
Customers, products and any club records imported. Website built on the base theme with your brand.
Week 4
Parallel
Vintiga live for guest intelligence, club and reservations. Toast keeps running the kitchen.
When you choose
Consolidate
Tasting-room POS and payments move to Vintiga, in any order, on the same monthly fee.
-
Weeks 1–2
Audit
Every current tool listed — Toast, plus whatever club or booking tool sits alongside it — and what stays or goes decided in writing.
-
Weeks 2–3
Data
Customers, products and any club records imported. Website built on the base theme with your brand.
-
Week 4
Parallel
Vintiga live for guest intelligence, club and reservations. Toast keeps running the kitchen.
-
When you choose
Consolidate
Tasting-room POS and payments move to Vintiga, in any order, on the same monthly fee.
The kitchen tickets are the reason most tasting rooms chose Toast, and that's exactly the part Vintiga doesn't try to replace. Toast keeps running the kitchen; Vintiga takes on club, guest intelligence and reservations from day one, with the tasting-room POS moving over later if it makes sense.
What Vintiga does not do
Said plainly, not softened. If a tool below is central to how you run the winery, it stays exactly where it is.
Fulfilment
Vintiga does not pick, pack or ship. Whoever handles fulfilment for you today stays exactly where it is.
Compliance filing
Vintiga does not file your state reports. Sovos ShipCompliant or your equivalent stays in place.
Production and winemaking
No barrel tracking, no blending, no harvest data. InnoVint, vintrace and similar tools are unaffected.
Accounting and payroll
QuickBooks stays. Payroll is not on the roadmap.
“Toast Care is included in every software subscription at no additional cost.”
Toast, describing its own support model — pos.toasttab.com
Frequently asked questions
Can Toast run a wine or beer club?
Not natively. Toast has no built-in concept of club tiers, allocations or recurring club billing. Tasting rooms running a club on Toast typically manage it in a separate tool.
Do I have to replace Toast entirely?
No. Most breweries and wineries keep Toast for the kitchen and run Vintiga alongside it for club, guest intelligence and reservations, moving the tasting-room POS over later if at all.
Is Toast more expensive than a winery-specific platform?
Toast combines a monthly software subscription with per-transaction processing fees; exact cost depends on hardware and plan. Vintiga is one flat monthly price by annual DTC revenue: $279/mo at under $250K, $479/mo at $250K–$1M, $749/mo at $1M–$2M, a custom quote at $2M+. A one-time setup fee applies, migration and onboarding are quoted separately, and there is no commission on DTC sales.
Can Vintiga import my Toast data?
Customer and product records are imported as part of onboarding. Because Toast doesn't track club or allocation data natively, there's typically nothing club-related to migrate — it starts fresh in Vintiga.
Does Toast handle reservations?
It's available as an add-on module rather than a built-in feature. Vintiga includes reservations and ticketing natively, with deposits and no-show protection.
What does Vintiga cost compared to Toast?
Toast charges a monthly subscription plus per-transaction processing. Vintiga is one flat monthly price by annual DTC revenue: $279/mo at under $250K, $479/mo at $250K–$1M, $749/mo at $1M–$2M, a custom quote at $2M+. A one-time setup fee applies, migration and onboarding are quoted separately, and there is no commission on DTC sales.
How long does the move take?
Most wineries and breweries are fully live within two weeks, running Vintiga alongside Toast from the start.
What doesn't Vintiga do?
Kitchen display and ticket routing stay with Toast. Vintiga also doesn't handle fulfilment, compliance filing, production or payroll.
More comparisons
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T
Toast
Why kitchen-first POS leaves club, guest and reservations uncovered.
Sources last checked 8 September 2026
1. Toast — Restaurant POS Pricing & Plans — accessed 8 September 2026
2. Toast — accessed 8 September 2026
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