Move on your schedule
Vintiga runs beside WineDirect first. Nothing switches off until you say so.
WD
Migration guide
Moving off WineDirect: what's changing, and what your options are
WineDirect's software division was acquired in January 2025 and its ecommerce platform is being retired. Here's the timeline, the decisions in front of you, and where Vintiga fits — including the case where it doesn't.
Classic WineDirect is being retired. You set the pace of the move.
The short answer
WineDirect is not disappearing, but its ecommerce software is. In January 2025, Fullsteam — the parent company of Commerce7 — acquired WineDirect's DTC software division. The classic WineDirect platform is being retired, and wineries were given a window of up to two years to move. WineDirect Fulfillment is a separate business and continues to operate. Wineries facing that move can migrate to Commerce7, or evaluate alternatives. Vintiga is one: it runs alongside your current stack first, and replaces parts of it on your schedule.
The context
What changed
January 2025
Fullsteam, Commerce7's parent company, acquired WineDirect's direct-to-consumer software division. Around 35 WineDirect staff joined the Commerce7 team. Commerce7 announcement
January 2025
Commerce7 confirmed the classic WineDirect ecommerce platform would be retired, with existing clients able to remain on it for a period of up to two years. Commerce7 migration documentation
2025
Payments were addressed first: WineDirect clients began moving to Commerce7's payments gateway, gaining Apple Pay, Google Pay and card tokenisation in the tasting room. Commerce7 payments documentation
Ongoing
WineDirect Fulfillment was not part of the transaction. It continues as an independent fulfilment business and was named Commerce7's preferred fulfilment partner. WineDirect Fulfillment
What this means in practice. Two of the largest DTC platforms in the wine industry are now one company. Transom's winery scorecard has tracked Commerce7 and WineDirect as the two largest platforms by site count for several years running; combined, the two now represent a large share of the market. Wineries who chose WineDirect specifically because it wasn't Commerce7 now have a decision they didn't ask to make, on a timeline they didn't set.
Why switch
Why wineries leaving WineDirect pick Vintiga
Everything comes with you
Products, customers, orders and club members are imported for you.
One bill, not five
Website hosting, email, SMS, wallet passes and reservations sit in one flat monthly price.
A clear read
WineDirect vs Vintiga at a glance
The differences that change the workday, not just the feature list.
| What matters | WDWineDirect | Vintiga |
|---|---|---|
| Effort to migrate | Guided path from the same company; the intended route | Full migration; products, customers, orders and club data by import |
| Timeline pressure | Set by the retirement window | Set by you — Vintiga can run alongside WineDirect first |
| Point of sale | Included; a switch either way | Included, and switched on whenever you choose — not at launch |
| Website | Separate design engagement or built-in storefront | Hosting and management included; design quoted separately |
| Email and SMS | Third-party tools, priced separately | Included, SMS at usage rates |
| Reservations and events | Included | Included, with deposits and no-show protection |
| Pricing model | Per their published plans | Flat monthly by DTC revenue band. No sales commission on DTC orders |
| Ownership | Part of a payments-led software group | Founder-led and independent |
Effort to migrate
WD
WineDirect
Guided path from the same company; the intended route
Vintiga
Full migration; products, customers, orders and club data by import
Timeline pressure
WD
WineDirect
Set by the retirement window
Vintiga
Set by you — Vintiga can run alongside WineDirect first
Point of sale
WD
WineDirect
Included; a switch either way
Vintiga
Included, and switched on whenever you choose — not at launch
Website
WD
WineDirect
Separate design engagement or built-in storefront
Vintiga
Hosting and management included; design quoted separately
Email and SMS
WD
WineDirect
Third-party tools, priced separately
Vintiga
Included, SMS at usage rates
Reservations and events
WD
WineDirect
Included
Vintiga
Included, with deposits and no-show protection
Pricing model
WD
WineDirect
Per their published plans
Vintiga
Flat monthly by DTC revenue band. No sales commission on DTC orders
Ownership
WD
WineDirect
Part of a payments-led software group
Vintiga
Founder-led and independent
What switching costs
Several bills with WineDirect. One with Vintiga.
One flat monthly price by annual DTC revenue, every feature at every tier, and free migration and onboarding when you switch.
WD
Typical stack with WineDirect
- WineDirect plan Per their published plans
- Website hosting Add-on
- Email marketing Add-on
- Two-way SMS Separate tool
- Wallet passes Not offered
Separate plans, logins and invoices. Check current figures with each provider.
With Vintiga
Everything on the left, in one plan. Pick your band:
Under $250K
$279/mo
$250K–$1M Most popular
$479/mo
$1M–$2M
$749/mo
$2M+
Custom Quote
Free migration & onboarding
Data moved for you
0% commission
- Free migration and onboarding when you switch. Products, members and order history are moved for you.
- Point of sale: included in every tier, switched on whenever you're ready.
- SMS: included, billed at usage and carrier rates.
- Payment processing: passed through at cost.
- Website included. Custom design is quoted separately.
- No sales commission on DTC orders, in any tier.
The full picture
Capability matrix
Reservations included below, on both platforms — a real product with a real page, not folded into a generic "events" line.
| Capability | WDWineDirect | Vintiga |
|---|---|---|
| Sell | ||
| Ecommerce storefront | Available | Included |
| Website hosting | Add-on | Included |
| Wine club and subscriptions | Included | Included |
| Allocations | Included | Included |
| Gift cards | Included | Included |
| Know | ||
| Unified guest profiles | Available | Included |
| Segmentation | Add-on | Included |
| Email marketing | Add-on | Included |
| Two-way SMS | No | Included |
| Digital wallet passes | No | Included |
| Serve | ||
| iPad POS | Included | Included |
| iPhone tap-to-pay | No | Included |
| Reservations and ticketing | Included | Included |
| Local pickup | Available | Included |
| Multi-location inventory | Included | Included |
| Run | ||
| Reporting dashboard | Included | Included |
| Staff performance | Add-on | Included |
| Compliance filing | No | No |
| Production and winemaking | No | No |
| Fulfilment | Available | No |
Sell
Ecommerce storefront
WD
WineDirect
Available
Vintiga
Included
Website hosting
WD
WineDirect
Add-on
Vintiga
Included
Wine club and subscriptions
WD
WineDirect
Included
Vintiga
Included
Allocations
WD
WineDirect
Included
Vintiga
Included
Gift cards
WD
WineDirect
Included
Vintiga
Included
Know
Unified guest profiles
WD
WineDirect
Available
Vintiga
Included
Segmentation
WD
WineDirect
Add-on
Vintiga
Included
Email marketing
WD
WineDirect
Add-on
Vintiga
Included
Two-way SMS
WD
WineDirect
No
Vintiga
Included
Digital wallet passes
WD
WineDirect
No
Vintiga
Included
Serve
iPad POS
WD
WineDirect
Included
Vintiga
Included
iPhone tap-to-pay
WD
WineDirect
No
Vintiga
Included
Reservations and ticketing
WD
WineDirect
Included
Vintiga
Included
Local pickup
WD
WineDirect
Available
Vintiga
Included
Multi-location inventory
WD
WineDirect
Included
Vintiga
Included
Run
Reporting dashboard
WD
WineDirect
Included
Vintiga
Included
Staff performance
WD
WineDirect
Add-on
Vintiga
Included
Compliance filing
WD
WineDirect
No
Vintiga
No
Production and winemaking
WD
WineDirect
No
Vintiga
No
Fulfilment
WD
WineDirect
Available
Vintiga
No
Included: built into every tier at no extra cost. Available: offered, but not part of the base tier. Add-on: available for an additional fee. No: not offered today.
Start beside WineDirect. Move when ready.
Added day one, disturbing nothing
- Website hosting and management
- Guest intelligence
- Email and SMS
- Digital passes
- Campaign tools
Consolidates later, same flat fee
- Club and subscription processing
- Stored payment tokens
- Ecommerce checkout
- Vintiga POS
- Reservations · Consolidated payments
Weeks 1–2
Audit
Every subscription listed, every integration mapped, what stays and what goes decided in writing.
Weeks 2–3
Data
Products, customers, orders and club members imported. Website built on the base theme with your brand.
Week 4
Parallel
Vintiga live alongside WineDirect. Nothing switched off.
When you choose
Consolidate
POS, checkout and club move over, in any order, on the same monthly fee.
-
Weeks 1–2
Audit
Every subscription listed, every integration mapped, what stays and what goes decided in writing.
-
Weeks 2–3
Data
Products, customers, orders and club members imported. Website built on the base theme with your brand.
-
Week 4
Parallel
Vintiga live alongside WineDirect. Nothing switched off.
-
When you choose
Consolidate
POS, checkout and club move over, in any order, on the same monthly fee.
The stored-card question is the one that stops most migrations, and it deserves a straight answer rather than reassurance. Card tokens do not move by CSV. Token transfer is arranged between payment processors, is handled as part of onboarding, and may carry a separate charge from the processor.
What Vintiga does not do
Said plainly, not softened. If a tool below is central to how you run the winery, it stays exactly where it is.
Fulfilment
Vintiga does not pick, pack or ship. Whoever handles fulfilment for you today stays exactly where it is.
Compliance filing
Vintiga does not file your state reports. Sovos ShipCompliant or your equivalent stays in place.
Production and winemaking
No barrel tracking, no blending, no harvest data. InnoVint, vintrace and similar tools are unaffected.
Accounting and payroll
QuickBooks stays. Payroll is not on the roadmap.
“Classic clients may remain on WineDirect for a period after the transition.”
Commerce7 migration documentation — commerce7.com
Frequently asked questions
Is WineDirect shutting down?
No. The software division was acquired and the classic ecommerce platform is being retired. WineDirect Fulfillment is a separate business and continues to operate.
Who bought WineDirect?
Fullsteam, the parent company of Commerce7, acquired the DTC software division in January 2025.
Do I have to move to Commerce7?
No. It is the guided path, and for many wineries the sensible one. Nothing requires it.
How long do I have?
Commerce7 stated clients could remain on the classic platform for up to two years from the January 2025 announcement. Confirm your specific end date directly with Commerce7.
What happens to my WineDirect Fulfillment account?
Nothing changes. It was not part of the transaction.
Can Vintiga import my WineDirect data?
Products, customers, orders and club members are imported as part of onboarding. Stored card tokens are handled separately between processors.
Do I have to change my point of sale on day one?
No. POS is included in every tier and switched on when you choose.
What does Vintiga cost?
Vintiga is one flat monthly price by annual DTC revenue: $279/mo at under $250K, $479/mo at $250K–$1M, $749/mo at $1M–$2M, a custom quote at $2M+. A one-time setup fee applies, migration and onboarding are quoted separately, and there is no commission on DTC sales.
How long does onboarding take?
Most wineries are fully live within two weeks, with the website typically live sooner.
What doesn't Vintiga do?
Fulfilment, compliance filing, production and payroll. See the section above.
Can I run Vintiga alongside what I have now?
Yes. That's the default.
More comparisons
WD
WineDirect
The acquisition, the retirement window, and what to move to.
Commerce7
How the two platforms differ on bundling, pricing and ownership.
Square
Why general-purpose POS runs out of road for wine clubs and allocations.
OrderPort
Two winery-specific platforms, compared on bundling and pricing.
T
Toast
Why kitchen-first POS leaves club, guest and reservations uncovered.
Sources last checked 8 September 2026
1. Commerce7 — Modern Commerce for Wineries — accessed 8 September 2026
2. WineDirect Fulfillment — accessed 8 September 2026
3. Fullsteam — accessed 8 September 2026
All product names, logos and brands are property of their respective owners and are used for identification purposes only.