Blog - Vintiga

How You’re Told to Choose a Winery POS

If you’ve shopped for a tasting room POS lately, you’ve heard the same three things, dressed up a dozen ways. Every vendor sorts the decision into the same buckets, and they’re not wrong to. They’re just not the whole story. H...

Jim Secord

it's not the room, it's the relationship2

June 12, 2026

Memberships, Operations, Technology

Why Some Tasting Rooms Build Better Relationships

Silicon Valley Bank’s 2026 Direct-to-Consumer Wine Report, published this month, contains a striking finding. When SVB sorted wineries into top ...

Jim Secord 15 min read

vintiga transaction between server and guest focus

June 10, 2026

Operations, Technology

The Future of the Tasting Room: Why Apple’s AI News Matters for Vintiga

Apple’s latest AI moves play directly to the strengths of native, tasting-room-first software. Here’s why. Apple’s recent announcement of ...

Jim Secord 3 min read

Digital membership cards displayed on smartphone screens

June 2, 2026

Announcement, Operations, Technology

Thoughts on Commerce7 Innovate 2026: Why the Future of DTC Starts in the Tasting Room

Commerce7’s Innovate 2026 announcement signals an important shift for the wine industry. The themes are clear: AI-powered personalization, predictive ...

Jim Secord 3 min read

June 1, 2026

Announcement

Meet Vintiga. The Tasting Room Assistant for Commerce7

New $49/Month Guest Experience Platform Helps Wineries Increase Membership Conversions and Deliver Better Hospitality SONOMA, Calif. — Vintiga Labs to...

Jim Secord 3 min read

May 12, 2026

Events

On the Road at the Wine Sales Symposium in Sonoma

Excited to be exhibiting tomorrow (May 13) at the Wine Sales Symposium in Sonoma, CA. The wine industry is at an inflection point. Tasting rooms are b...

Jim Secord 1 min read

May 8, 2026

Operations, Technology

What Does AI mean for the Tasting Room?

Last week we attended the DTC Pacific Northwest Wine Symposium in Prosser, WA talking with winery operators, tasting room managers, and DTC leaders ab...

Jim Secord 2 min read

Person using smartphone near wine bottles outdoors

April 30, 2026

Technology

I Spent Three Years Building All-New WineDirect. It Never Launched.

Here’s What I Took With Me. We did a lot right. We also made some painful mistakes that, in hindsight, are obvious. Now that I’ve built Vi...

Jim Secord 2 min read

December 1, 2025

Technology

Why I Traded Comfort for Curiosity: Building VintigaLabs with AI

After WineDirect was acquired, I faced a choice between staying comfortable or finally building the product I had always imagined. Choosing curiosity ...

Jim Secord 2 min read

Person shopping in a sunny rustic wine store

November 30, 2025

Memberships

5 Proven Strategies to Increase Wine Club Retention by 40%

Discover the membership tactics that top-performing wineries use to reduce churn and build lasting relationships with their most valuable customers. F...

Jim Secord 4 min read

Tasting Notes

How You’re Told to Choose a Winery POS

Why Some Tasting Rooms Build Better Relationships

The Future of the Tasting Room: Why Apple’s AI News Matters for Vintiga

Thoughts on Commerce7 Innovate 2026: Why the Future of DTC Starts in the Tasting Room

Meet Vintiga. The Tasting Room Assistant for Commerce7

On the Road at the Wine Sales Symposium in Sonoma

What Does AI mean for the Tasting Room?

I Spent Three Years Building All-New WineDirect. It Never Launched.

Why I Traded Comfort for Curiosity: Building VintigaLabs with AI

5 Proven Strategies to Increase Wine Club Retention by 40%

Tasting Notes

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