Tasting Notes

Insights for modern tasting rooms and hospitality-driven brands.

resonance carlton exterior
September 18, 2026

We Talked Innovation With 25 Winery DTC Leaders. Here’s What Resonated.

On September 1, Vintiga and Cépage DTC Strategies hosted 25 DTC leaders from across the Willamette Valley for a working session at Résonance Winery in...
3 min read
Winery staff member reviewing club data on a laptop in a sunlit barrel room.
September 8, 2026

The Wine Club Paradox: Flat Growth, Record Value

If you pulled your wine club’s growth number for 2025 and felt underwhelmed, you weren’t imagining it. According to SVB’s 2026 Direc...
10 min read
guests enjoying wine using an iPad to complete a wine club membership
July 14, 2026

The 15 Minutes That Shape Membership

By Jim Secord | Operations, Revenue | 3-4 min read Every winery operator knows the feeling. On a Saturday afternoon, the room is full, the tastings ar...
9 min read
Winery Owner typing on a laptop in his winery
July 3, 2026

What Your Winery Tech Stack Is Actually Costing You

Most winery operators know their software costs money. They pay the invoices. What’s harder to see is the full picture: how much, for what, and ...
8 min read
server with ipad outside with guests
June 16, 2026

How You’re Told to Choose a Winery POS

If you’ve shopped for a tasting room POS lately, you’ve heard the same three things, dressed up a dozen ways. Every vendor sorts the decis...
4 min read
it's not the room, it's the relationship2
June 12, 2026

Why Some Tasting Rooms Build Better Relationships

Silicon Valley Bank’s 2026 Direct-to-Consumer Wine Report, published this month, contains a striking finding. When SVB sorted wineries into top ...
15 min read
vintiga transaction between server and guest focus
June 10, 2026

The Future of the Tasting Room: Why Apple’s AI News Matters for Vintiga

Apple’s latest AI moves play directly to the strengths of native, tasting-room-first software. Here’s why. Apple’s recent announcement of ...
3 min read
Digital membership cards displayed on smartphone screens
June 2, 2026

Thoughts on Commerce7 Innovate 2026: Why the Future of DTC Starts in the Tasting Room

Commerce7’s Innovate 2026 announcement signals an important shift for the wine industry. The themes are clear: AI-powered personalization, predictive ...
3 min read
Man browsing wine bottles in store
June 1, 2026

Meet Vintiga. The Tasting Room Assistant for Commerce7

New $49/Month Guest Experience Platform Helps Wineries Increase Membership Conversions and Deliver Better Hospitality SONOMA, Calif. — Vintiga Labs to...
3 min read

Tasting Notes

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